The New Handshake

In the “good old days” we relied on a handshake and knowing the people we did business with . Then along came the Internet – which  made business easier – but more impersonal. Social media brings the handshake back to business by allowing companies to  interact and communicate with their customers and potential customers. Businesses have a chance to have a personality in front of their customers and to let them truly have a peek at how their business is run. So – look at embarking on a social media effort for your business – as the new way to shake hands and say “how do you do.”

January 19, 2010 at 11:39 am | social media